经过丹尼·莱泽尔（Danny Layzell）Nov 9 2021
During Lab Innovations 2021, AZoNetwork caught up with Senior Product Manager, Raymond Wong (RW) and UK Marketing Manager, Anna Cooper (AC) from Shimadzu for a quick chat about the products they were exhibiting and also the challenges they had faced over the last 12-months.
Shimadzuis a global company that provides world-class analytical and measuring instruments, medical imaging systems, aircraft equipment and industrial machinery for the advancement of human health, the safety and security of society, and industrial processes.
How are you finding the event so far? (RW)
We’ve all been in a tricky situation over the last 18-months or so. Today, it has been great to get that face-to-face contact with clients and prospects again so we can discuss their challenges more deeply and help solve the problems they have in their own companies.
What are you exhibiting at Lab Innovations today? (RW)
这是我们的液相色谱（LC）系统。越来越多的人希望由于大流行而远程访问仪器，所以这就是我们开发的！我们还进入了一个更加自动化和AI的世界。该新系统将AI合并到其中，并具有允许远程访问系统的能力，以便用户可以远程运行分析，甚至可以从他们的家庭办公室运行。
Shimadzu-液相色谱中的AI
Video Credit: AZoNetwork / Shimadzu
您的客户是谁？（AC）
我们的客户是有分析要求的任何人，因此可以是制药公司，临床环境食品测试，研究或学术界以及任何对分析设备有要求的人。2020欧洲杯下注官网
What have been the common discussion points at the event today? (AC)
当我们与各种不同领域的公司合作时，已经存在真正的混合。到目前为止，我们已经与动物食品测试公司，临床实验室的人员和学术界进行了有趣的讨论。与来自各个行业的人们进行了许多良好的对话。
在过去的12个月中，您的主要营销挑战是什么？（AC）
Like everyone else, we’ve lost all of the in-person events which we have done in the past so we have had to adapt accordingly. It is crucial that our customers know that we really care about them, so it was vital that we opened up new lines of communication. We took it as an opportunity to train our customers and prospects interested in learning more about our instrumentation.
在一系列网络研讨会中，我们讨论了解决方案的基础，维护，故障排除和关键原则。我们的挑战是在不断增加的数字营销环境中保持相关性，以确保我们的客户和潜在客户定期看到我们真正有用的内容。
What about the next 12-months? (AC)
我们肯定会以混合风格的方式呆在一起，以便在面对面和数字活动中混合在一起。当然，我们认为看到客户面对面确实很有价值，但我们确实将专注于增加在线形象。
Shimadzu-使用内容克服营销挑战
Video Credit: AZoNetwork / Shimadzu
Finally, I know you regularly attend our Marketing Science Webinars - how have you found them? (AC)
我肯定很喜欢它们。我真的很高兴Azonetwork为他们提供了，因为那里有一些有关营销科学或科学背景营销的人的信息，因此我定期参加并观看它们，他们一直在欧洲杯线上买球对我来说是一个很好的资源。
Shimadzu赢得实验室奖
图片来源：Azonetwork / Shimadzu
在此期间，Shimadzu赢得了2021年实验室奖，以支持科学家的安全，远程通过大流行并将AI实施到其技术中。祝贺所有团队。