Clariant’s keen eye on the future will make it easier than ever for the Personal Care industry to find the differentiation it seeks. New product unveilings tied to clearly identified market needs will set the scene in Paris for making the future of cosmetics more innovative and sustainable (in-cosmetics Global Booth E70).
In a rapidly changing world, requirements and consumer needs are ever-changing, which influences the demands placed on companies and brands. To support the Personal Care industry’s diverse players – from established brands, indies to contract formulators - and inspire future product innovation linked to trends and challenges, Clariant is going all out to simplify how each sees the relevance and benefits of its products. Every new innovation will be grouped to a specific need, presented within the “Envisioning Beauty” brand.
随着护肤终于在2018年下半年将彩色化妆品从顶级类别淘汰[1]，Clariant预计呼吁在主要的抗衰老细分市场中进行创新。它推出了一种新的前卫活跃成分，该成分通过瞄准长的非编码RNA 886来解锁健康衰老的秘密。
Functional claims get a boost through the introduction of a natural and effective alternative to support the substantial market need for aluminum-free deodorants, alongside a sustainable and safe neutralizer to capture the evolution of the cosmetics industry to eco-friendly products.
Clariant also introduces a new platform that helps customers find more sustainable, yet performing ingredients – Clariant Naturals.
Ralf Zerrer, Head of Strategic Marketing & Innovation comments:“ Clariant一直希望成功地提供下一个成分，下一个质地，是个人护理行业的下一个好处。在去年的节目中，我们引入了一个全新的，下一代的头发调节平台 - Genadvance®- and this year’s show will deliver even more firsts. We are specialists, proactivists, and take pride in drawing on our best in class formulation expertise, claim substantiation and natural solutions to formulate solutions that provide innovation and inspiration in the areas where formulators and brands need it most. And we’re making sure that the relevance of each, the benefits offered, will be simple and clear to see.”
为了增加其支持，Clariant将个人护理行业的未来需求和挑战转化为其Beautyforward趋势预测指南的第一个区域变化。他们在2019年固定全球范围内首次亮相。
在2019年4月2日至4日，巴黎博士博士港口De Versailles探索Clariant个人护理的新面孔。
有关更多信息，请访问www.clariant.com/in-cosmetics。
Footnote:[1]Euromonitor: Page 8, Beauty and Personal Care Quarterly Statement Q3, August 2018. Accessed via:http://go.euromonitor.com/rs/805-KOK-719/images/Beauty_and_Personal_Care_Quarterly_Statement_Q3_2018%20%281%29.pdf
Source:http://www.clariant.com